Retail branch banks as we know it will become obsolete. With the proliferation of digital banking and third party banking applications, simple daily transactions will be performed outside of the confines of physical bank spaces.
The old model of banking with numbers and charts is not appealing to a generation that seeks instant gratification. Responding to the age old notion of “seeing is believing”, the bank harvests the power of visualization as a marketing tool. It sells to clients the idea of a “better life”, inspiring them with the possibility of achieving financial security in the future through investment.
Virtual Reality is used to give clients an immersive experience and an immediate taste of their future when their financial goals are reached. Through collecting information from clients’ digital banking platforms, bankers target specifically to their likes and dislikes and propose relevant products to be purchased.